Sitemap - 2020 - Growth Memo

The 225 best Growth articles (handpicked)

Is brand traffic a proxy for Product-Market Fit?

Impact analysis of Google's 2020 December Core Update

WebMD vs. Healthline - when industries shift

Google's Freemium Leverage

Embeds, the flywheel nobody speaks about

Did Local Packs really grow in 2019?

The algorithmic reward table

The impact of image SERP Features on traffic

The inaccuracy and flaws of search volume

Big data shows the volatility of Featured Snippets

Nike's explosive online growth

How Google tests new content in the search results

My thoughts on passage ranking

When Platform Confluence becomes anti-competitive

A Google sheets template for SEO traffic forecasting

The ROI of SEO - how to predict traffic and revenue

Where TikTok's SEO strategy fails

What is SEO?

Online platforms progressively blend paid with organic results

Painful lessons I learned from site migrations

The Red Ventures Growth playbook

How to master the art of inhouse SEO

Lessons from the best Solution pages in SaaS

3 best practices of competitor SEO you should know

A tear-apart of Asana's Land & Expand Model

Content-Market Fit

The stagnation of Consumer Platforms

Building content moats for stronger competitive advantages

Getting 3.2M visitors to a single URL with link M&A

All content is ephemeral

A free, hidden link database in the Bing Webmaster Tools

Internal Linking for SEO: best practices, strategies, axioms

A template for Fragmented User Intent

I tracked my Discover feed for 12 days. Here’s what I learned.

Local Guides - another social network?

What we can learn from Google's congressional hearing

The impact of GPT-3 on Google Search, a complex-adaptive system

Google’s index is smaller than we think - and might not grow at all

The end of crawling and the beginning of API indexing

The value of video for podcasts

Twitch vs. Youtube for organic video marketing

The 4 only scalable customer-acquisition channels

How to drive millions of sessions with glossaries

Slack and the Land and Expand Model

SERP Mazes - How Google keeps users in search results

BERT infers questions in mobile Featured Snippets

Governments didn’t make Google pay publishers

Apple's path to Platform Confluence

Why I left Substack and the Email renaissance

Polarization as a marketing tool

Comparison snippets - bad news for affiliates and Amazon

Did the Wirecutter migrate because of affiliate commissions?

Platform Confluence

How much Google knows

The problem with Spam and Search

May Core update: one month later

User-sensitive PageRank and Prabhakar Raghavan

The power of polarization

Google's announcement of Web Vitals wasn't the biggest news that day

Solving Fragmented User Intent

Is Google favoring Tenor over Giphy?

Joe Rogan's brand value

My favorite tool alternatives to Google Search Volume

Who builds the first audio search engine?

Index Watch - why Spotify lost 33% traffic

Impact analysis of Google's May core update

Dissecting the Backlinko study

What Marketers can learn from the 2000 Dot Com Recession

Who wins the social video war?

Marketing lessons from the Great Recession

How big is Google's market share really?

Spotting consumer behavior changes in your SEO data

The most successful startup in history

Marketing in a recession

The nasty side-effects of Google Search Traffic

A case study of 2,000 Featured Snippets about deduplicating

15 experts reveal the trends for Technical SEO in 2020

9 predictions of important Marketing trends in 2020