About the Growth Memo
The Growth Memo is a newsletter for people curious about the intersection of marketing and business strategy.
You should subscribe if you want to:
Answer strategic business questions where SEO serves as a lens into broader market opportunities and risks
Bridge the gap between high-level business strategy and (SEO) execution
Make better strategic decisions about market expansion and growth through the lens of organic channels
Spot strategic patterns and opportunities through the lens of data related to organic growth
Develop your own strategic thinking about organic growth
Learn the mental models and decision-making frameworks used by high-growth companies (Atlassian, G2, Shopify, etc.)
What readers get:
Frameworks - How to approach strategic decisions about organic growth, eg how to evaluate the true business potential of SEO for different types of companies.
Mental Models - Patterns and principles Kevin has recognized across different companies and situations.
Decision Tools - Approaches for making better strategic choices about organic growth, like resource allocation, timing, or risk assessment.
Data - Statistics, case studies and numbers that explain and chart trends decision-makers need to know.
Real Scenarios - Anonymized scenarios from Kevin’s advisor work to highlight the strategic thinking process and frameworks in action.
What people are saying
Alex Birkett, founder of Omniscient
Growth Memo is among the very few newsletters that I never miss. The signal-to-noise ratio in the SEO world is often not great, but Kevin's insights are always deeply thought out and useful.
Tom Critchlow, the SEO MBA
Growth Memo is like Stratechery for marketing. An insightful mix of marketing, strategy, seo and content. It's one of the only emails about content and SEO I subscribe to. Essential
Alejandro Angel, CRO at Composely
There are so many newsletters out there, but the only two I follow consistently in the digital marketing/lead gen growth world are yours and Marketer Milk.
Glenn Murray
There's so much crap out here in social media land. After a few years away from it, I've been shocked at how few good articles and updates there are. Almost nothing worth sharing. Then, at the opposite end of the spectrum, is your content!
Tom Winter, founder of SEO Wind
Yur posts have been top-notch. I'm sure it's giving a lot of people good food for thought!
Jerry from Web Revenue
It’s amazing how you can dish out valuable content like this week after week.
Jenny Romanchuk:
I can say openly that your newsletter is the best one in the SEO world.
Why Organic Growth
Modern Growth teams working on SEO don’t just look at the channel in isolation. They also work on converting organic traffic and leveraging the product for Growth. These areas are so strongly related and overlap in workstreams at hypergrowth startups that I think the term Organic Growth describes it better.
Who is Kevin Indig?
I’ve spent 10 years as an operator and leader at fast-growing companies like Shopify, G2 and Atlassian.
Since mid-2022, I have been an independent advisor to hypergrowth startups like Meta, Reddit, Ramp, Bounce, Snapchat, Dropbox, Toast and Nextdoor.
I’m an angel investor and international speaker.
More about me: www.kevin-indig.com
