Archive - Growth Memo

Growth Intelligence Brief #23

ZipRecruiter gives back July spike, YouTube slides 6th straight week, dictionaries surge, NYC.gov and StreetEasy crash, TheKitchn hits all-time high…

4 hrs ago • Kevin Indig

Slop Antibodies

The connection between Slop, watermarking and Commodity Content shows us the blueprint for successful content in the AI era

Aug 17 • Kevin Indig

Multiply your brand authority

4 tools that work together for brand authority multiplication

Aug 14 • Kevin Indig

How to grow your AI Visibility with community signals

UGC platforms out-cite review sites at every stage of the buyer journey. Part 4 in our series about organic authority multiplication.

Aug 10 • Kevin Indig and Amanda Johnson

Growth Intelligence Brief #22

AI Mode started leaning into products over content

Aug 6 • Kevin Indig

Does topical focus make your brand more visible?

If you're deciding how far to expand your content strategy, this is the evidence for where authority carries and where it runs out.

Aug 3 • Kevin Indig

July 2026

AI Halftime Report: H1 2026

AI's impact kept growing in H1 2026, but the ability to measure it kept falling behind.

Jul 27 • Kevin Indig

Does topical authority matter in AI Search?

An analysis of over 50,000 brands shows the impact of topical authority on AEO.

Jul 20 • Kevin Indig

Where AI agents get stuck on your site

Agents are the future, but many B2B sites break at a critical point

Jul 13 • Kevin Indig

Growth Intelligence Brief #21

Is Google splitting AI Overviews from SEO visibility?

Jul 10 • Kevin Indig

Why most original data never gets cited

Primary research is rare, but when it appears, it is much more citation-dense than ordinary pages.

Jul 6 • Kevin Indig and Amanda Johnson

June 2026

Why proprietary data is your most defensible AI citation asset

Original data wins citations, but being the primary source might not. Part 2 in our series about organic authority multiplication.

Jun 29 • Kevin Indig and Amanda Johnson

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