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The Data Behind Google's AI Overviews: What Sundar Pichai Won't Tell You
Exclusive and groundbreaking data stress tests Google's claims
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Kevin Indig
9
Growth Intelligence Brief - #1
Welcome to another Growth Intelligence Brief, where organic growth leaders discover what matters—getting insights into the bigger picture and guidance…
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Kevin Indig
How is answer engine optimization different from SEO?
Is doing SEO enough for AI Chatbot visibility?
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Kevin Indig
14
How I edit AI content
A workflow for the new age of content creation
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Kevin Indig
6
E-commerce Deep Dive, Q2 2025 (case study: Stitch Fix)
The era of volatility, tariff response, organic visibility goes from big to small sites
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Kevin Indig
Humans are better at writing than AI in these tasks
When to use AI and when to use humans for content
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Kevin Indig
March news
Google growth, Reverse RAG, AI traffic engagement
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Kevin Indig
An AI-powered workflow to solve content cannibalization
Let me show you how to think about keyword cannibalization the right way, how to automate detection and a new workflow I've build to solve the problem…
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Kevin Indig

March 2025

Checking in: where are we with the Google lawsuits?
Have AI and Trump changed Google's trajectory?
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Kevin Indig
3
How should you structure a Growth team in 2025? (Reader question)
Which new roles matter, what they should focus on and how they play together
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Kevin Indig
What content works well in LLMs?
A new study of brand mentions and citations in Chat GPT & Co
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Kevin Indig
5
SaaS Deep Dive - Q1 2025 (case study: Zapier)
Is SaaS held up by AI? Why are Buffer and Rippling winning? How to waste millions with botched site migrations.
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Kevin Indig
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