Archive - Growth Memo

Checking in: where are we with the Google lawsuits?

Have AI and Trump changed Google's trajectory?

Mar 24 •

How should you structure a Growth team in 2025? (Reader question)

Which new roles matter, what they should focus on and how they play together

Mar 19 •

What content works well in LLMs?

A new study of brand mentions and citations in Chat GPT & Co

Mar 17 •

SaaS Deep Dive - Q1 2025 (case study: Zapier)

Is SaaS held up by AI? Why are Buffer and Rippling winning? How to waste millions with botched site migrations.

Mar 12 •

The potential impact of AI Mode and Deep Search models

Mar 10 •

AI disrupts a whole industry. Who could be next? How can you protect yourself?

Mar 3 •

February 2025

February '25 trends and news roundup

OpenAI is unstoppable, SEO for AI agents, Google’s surprising position in Shopping, and more.

Feb 27 •

The State of AI Chatbots and SEO

I analyzed 14 studies to answer 4 key questions

Feb 24 •

The impact of AI Overviews on SEO - analysis of 19 studies

A deep analysis of 19 AI Overview studies and what they tell us about how often Google shows them, their impact on CTRs and how to get cited.

Feb 17 •

Marketplace Deep Dive - Q1 (Case Study: Zillow)

Exclusive insights into Zillow's SEO strategy + large analysis of marketplace data

Feb 14 •

Live Session recap - 1/31/25

Shifts in AI, search, and content consumption

Feb 13

Transactional AI traffic - a study of over 7 million sessions

Yes, AI Chatbot traffic converts better

Feb 10 •

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