Archive - Growth Memo

Why most original data never gets cited

Primary research is rare, but when it appears, it is much more citation-dense than ordinary pages.

9 hrs ago • Kevin Indig and Amanda Johnson

June 2026

Why proprietary data is your most defensible AI citation asset

Original data wins citations, but being the primary source might not. Part 2 in our series about organic authority multiplication.

Jun 29 • Kevin Indig and Amanda Johnson

2026 Growth Memo research summary

All data analyses and user studies so far (July 2026)

Jun 24 • Kevin Indig

Stop trying to replace people with AI

Selling AI as a replacement wins short-term attention and costs you long-term credibility with the buyers and employees you need.

Jun 22 • Kevin Indig

Topics matter for third-party authority signals

Generic off-property authority leaks budget. The sources AI trusts are topic-specific, so your authority-building investment should be too.

Jun 15 • Kevin Indig and Amanda Johnson

Growth Intelligence Brief #20

Is Reddit done? Is Yellow Pages back? Why did Yelp hit a new record this week?

Jun 12 • Kevin Indig

Make your prompt tracking more accurate this week

AI Visibility is measurable. The mistake is running it like a rank tracker.

Jun 8 • Kevin Indig

What to do now that AIOs turned search into reading sessions

Intent compression breaks the segmentation SEO ran on for 20 years. Your content strategy map survives, and your per-page optimization might not.

Jun 1 • Kevin Indig

May 2026

Growth Intelligence Brief #19

An updated version of the brief, the SaaS slide and Google's agentic SEO press release.

May 29 • Kevin Indig

Users behave differently in AI Overviews vs. AI Mode

A new clickstream study of 846K sessions shows AI Overviews turn the SERP into a comparison environment, while AI Mode produces acceptance

May 25 • Kevin Indig

Reasoning lift: What happens to AI visibility when AI thinks harder

High reasoning fires 4.6x more searches cites a nearly different web.

May 18 • Kevin Indig

Growth Intelligence Brief #18

Snapchat and Nextdoor grow at rapid pace, Amazon builds LLM knowledge graph and Microsoft is leading the game in AEO transparency.

May 15 • Kevin Indig

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