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Reasoning lift: What happens to AI visibility when AI thinks harder
High reasoning fires 4.6x more searches cites a nearly different web.
May 18
•
Kevin Indig
19
Growth Intelligence Brief #18
Snapchat and Nextdoor grow at rapid pace, Amazon builds LLM knowledge graph and Microsoft is leading the game in AEO transparency.
May 15
•
Kevin Indig
25
The Consensus Gap
91% of AI citations show up in only 1 engine
May 11
•
Kevin Indig
29
AI changed my work. And yours, too.
When the cost of building anything collapses to near zero, what's actually scarce? What does that mean for how we work?
May 4
•
Kevin Indig
29
6
3
April 2026
The AI skills salary premium
The SEO job market quietly repriced around AI, but 4 out of 5 of the new higher-paying roles don't say AI in the title.
Apr 27
•
Kevin Indig
and
Amanda Johnson
17
1
The ghost citation problem
New data from 3,981 domains across 115 prompts, 14 countries, and 4 AI search engines
Apr 20
•
Kevin Indig
41
2
1
Growth Intelligence Brief #17
Welcome to another Growth Intelligence Brief, where organic growth leaders discover what matters - getting insights into the bigger picture and guidance…
Apr 17
•
Kevin Indig
20
Shorter, Focused Content Wins in ChatGPT
We analyzed 815,000 query-page pairs. The "ultimate guide" strategy produces worse citation results than a focused shorter page.
Apr 13
•
Kevin Indig
39
3
1
How consumers navigate high-stakes purchases in AI Mode
A new user behavior study showing how AI Mode users accept shortlists built by the LLM, while classic Google search users build them themselves.
Apr 7
•
Kevin Indig
37
5
March 2026
Growth Intelligence Brief #16
Welcome to another Growth Intelligence Brief, where organic growth leaders discover what matters - getting insights into the bigger picture and guidance…
Mar 31
•
Kevin Indig
25
The science of what AI actually rewards
Most AI SEO writing advice doesn’t hold at scale. This memo breaks down what AI actually rewards inside the content it reads and across verticals.
Mar 30
•
Kevin Indig
and
Amanda Johnson
16
2
The science of how AI picks its sources
I analyzed over 21K citations to understand the impact of content length, depth and focus.
Mar 23
•
Kevin Indig
37
1
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