Archive - Growth Memo

Growth Intelligence Brief #10

AI commerce, building owned audiences, display advertising + AI shifts in entertainment and finance

Nov 19 •

Selling AI search strategies to leadership is about risk

In AI search, you cannot sell certainty. You can only sell controlled learning.

Nov 17 •

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Budget SEO for capacity, not output

Here’s how to rebuild your SEO budget for influence in a zero-click world.

Nov 10 •

and

LLM traffic is shrinking

LLMs are a visibility surface. Not traffic you can bank on.

Nov 3 •

October 2025

AI is breaking the economics of content

Evergreen topics drop in value while additive content gains

Oct 27 •

Growth Intelligence Brief #9

Welcome to another Growth Intelligence Brief, where organic growth leaders discover what matters - getting insights into the bigger picture and guidance…

Oct 22 •

The impact of AI Mode on SEO - analysis of 10 studies

We looked for commonalities and differences across 10 AI Mode studies - here's what we found

Oct 20 •

and

Google’s AI Mode SEO Impact | AI Mode User Behavior Study Part 2

This week, I’m covering what’s measurable, what’s guesswork, and what’s possibly next for visibility, trust, and monetization in AI Mode.

Oct 14 •

and

What Our AI Mode User Behavior Study Reveals about the Future of Search

Here’s what 250 sessions of user behavior in AI Mode tells us about the future of search: It’s quietly rewriting all the rules.

Oct 6 •

and

September 2025

How AI Really Weighs Your Links (Analysis of 35,000 datapoints)

No one has ever dug deep into the impact of backlinks on AI Visibility. Until Now. I found surprising insights that should define your backlink…

Sep 30 •

Growth Intelligence Brief #8

Bing's mysterious growth, AI Mode as default, the first-ever AI Mode usability study, Nerdwallet down / Reddit up / online retailers down

Sep 24 •

Making SEO Personas Actionable Across Teams

How to get the most out of your personas

Sep 23 •

and

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