Archive - Growth Memo

What Our AI Mode User Behavior Study Reveals about the Future of Search

Here’s what 250 sessions of user behavior in AI Mode tells us about the future of search: It’s quietly rewriting all the rules.

5 hrs ago •

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September 2025

How AI Really Weighs Your Links (Analysis of 35,000 datapoints)

No one has ever dug deep into the impact of backlinks on AI Visibility. Until Now. I found surprising insights that should define your backlink…

Sep 30 •

Growth Intelligence Brief #8

Bing's mysterious growth, AI Mode as default, the first-ever AI Mode usability study, Nerdwallet down / Reddit up / online retailers down

Sep 24 •

Making SEO Personas Actionable Across Teams

How to get the most out of your personas

Sep 23 •

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Personas are critical for AI search

How to turn existing in-house data into actionable personas that shape briefs, prompts, and outcomes.

Sep 15 •

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Trust Still Lives in Blue Links

This Memo was sent to 21,479 subscribers.

Sep 9 •

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Internal Linking Grows Up: Evolving from Link Juice to Entity Maps

Internal linking isn’t just crawl support anymore. It’s one of the most straightforward levers you have to reinforce entities and topical authority…

Sep 1 •

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August 2025

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