Archive - Growth Memo

May 2025

Exclusive: Topical Authority Scorer

Exclusive for Premium subscribers

May 27 •

Deep Dive: International SEO in the times of AI

Lessons from IBM, Reddit, Shopify & more

May 26 •

How to measure topical authority [in 2025]

Topical Authority is still a mystical concept, partly because we don't have a good way to measure it. In this post, I want to offer a method to quantify…

May 20 •

AIO usability study - bonus data, tactics, slides

Premium subscribers only: exclusive data, expanded tactics and a slide deck to communicate the impact of AIOs

May 16 •

The first-ever UX Study of Google’s AI Overviews: The Data We've All Been Waiting For

We tracked 70 users across 8 tasks to deeply understand their behavior, thoughts emotions when engaging with Google's AI Overviews and other SERP…

May 12 •

Marketplace Deep Dive - Q2

How Chegg fights AI disruption, Eventbrite gains +34% SEO traffic, Homes.com invests $1 billion in brand

May 8 •

Testing Google's Post-AIO Traffic Claims

Stress-testing Google's claims with data (lots of it)!

May 5 •

April 2025

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