Archive - Growth Memo

Growth Intelligence Brief #24

Amazon hits a record low, the IRS loses 60% as Google drops PDFs, AI Overviews open as full AI Mode answers, YouTube and Facebook bounce, Reddit and…

Sep 8 • Kevin Indig

The AI hours nobody on your marketing team is counting

AI adoption can turn marketers into unpaid (ineffective) software teams, while the real work absorbs the opportunity cost.

Sep 7 • Kevin Indig and Amanda Johnson

August 2026

What makes a good listicle?

Author bios, schema markup, word count: all noise . Only freshness predicted top-three rankings.

Aug 31 • Kevin Indig

New Claude skill: Commodity Content Audit

Score how replaceable your content is

Aug 27 • Kevin Indig

Has Google demoted listicles?

What 5.32 million search results reveal about Google's actual stance on "best of" content.

Aug 24 • Kevin Indig

Growth Intelligence Brief #23

ZipRecruiter gives back July spike, YouTube slides 6th straight week, dictionaries surge, NYC.gov and StreetEasy crash, TheKitchn hits all-time high…

Aug 20 • Kevin Indig

Slop Antibodies

The connection between Slop, watermarking and Commodity Content shows us the blueprint for successful content in the AI era

Aug 17 • Kevin Indig

Multiply your brand authority

4 tools that work together for brand authority multiplication

Aug 14 • Kevin Indig

How to grow your AI Visibility with community signals

UGC platforms out-cite review sites at every stage of the buyer journey. Part 4 in our series about organic authority multiplication.

Aug 10 • Kevin Indig and Amanda Johnson

Growth Intelligence Brief #22

AI Mode started leaning into products over content

Aug 6 • Kevin Indig

Does topical focus make your brand more visible?

If you're deciding how far to expand your content strategy, this is the evidence for where authority carries and where it runs out.

Aug 3 • Kevin Indig

July 2026

AI Halftime Report: H1 2026

AI's impact kept growing in H1 2026, but the ability to measure it kept falling behind.

Jul 27 • Kevin Indig

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