Archive - Growth Memo

Growth Intelligence Brief #25

SaaS loses a third of its Google visibility in a year, Realtor.com and Amazon hit record lows, Homes.com hits a record high, X jumps 33%, LinkedIn holds…

Oct 2 • Kevin Indig

September 2026

The usefulness of attribution for AI Search

Click-based attribution hasn’t been ideal for non-paid channels for a long time. AI puts a lid on it. (Featuring George Bonaci, VP Growth @ Ramp)

Sep 28 • Kevin Indig

Managing the AI mandate upward

69% of senior executives use AI less than 1 hour a week. But they’re often setting your team's AI automation agenda anyway.

Sep 21 • Kevin Indig and Amanda Johnson

New asset: the AI Automation Work Router

Build vs buy: Calculate the cost

Sep 16 • Kevin Indig

Are you doing marketing… or building software?

AI Automation is highly effective when it’s targeted.

Sep 14 • Kevin Indig and Amanda Johnson

Growth Intelligence Brief #24

Amazon hits a record low, the IRS loses 60% as Google drops PDFs, AI Overviews open as full AI Mode answers, YouTube and Facebook bounce, Reddit and…

Sep 8 • Kevin Indig

The AI hours nobody on your marketing team is counting

AI adoption can turn marketers into unpaid (ineffective) software teams, while the real work absorbs the opportunity cost.

Sep 7 • Kevin Indig and Amanda Johnson

August 2026

What makes a good listicle?

Author bios, schema markup, word count: all noise . Only freshness predicted top-three rankings.

Aug 31 • Kevin Indig

New Claude skill: Commodity Content Audit

Score how replaceable your content is

Aug 27 • Kevin Indig

Has Google demoted listicles?

What 5.32 million search results reveal about Google's actual stance on "best of" content.

Aug 24 • Kevin Indig

Growth Intelligence Brief #23

ZipRecruiter gives back July spike, YouTube slides 6th straight week, dictionaries surge, NYC.gov and StreetEasy crash, TheKitchn hits all-time high…

Aug 20 • Kevin Indig

Slop Antibodies

The connection between Slop, watermarking and Commodity Content shows us the blueprint for successful content in the AI era

Aug 17 • Kevin Indig

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