Archive - Growth Memo

Growth Intelligence Brief #14

Breaking down the infrastructure of the Agentic Web: Cloudflare's "Markdown for Agents," WebMCP, the fallout from Google's Gemini 3 update, and what new…

Feb 19 • Kevin Indig

The science of how AI pays attention

I analyzed 1.2 million search results to find out exactly how AI reads. The verdict? It’s a busy editor, not a patient student.

Feb 16 • Kevin Indig

Synthetic Personas for better prompt tracking

Synthetic personas solve the cold-start problem with 85% accuracy by simulating search behavior across user segments.

Feb 9 • Kevin Indig

Growth Intelligence Brief #13

Google makes AI changes to the SERPs, Chrome and shopping at rapid pace. We're getting more telemetry but still miss key numbers (AIOs, *cough…

Feb 4 • Kevin Indig

GSC data is 75% incomplete

My analysis of 450M impressions shows Google filters 3/4 of your data. Here is how to measure the gap.

Feb 2 • Kevin Indig

January 2026

How do you compete in Agentic Commerce?

The last decade rewarded marketing arbitrage. Agentic commerce rewards product truth.

Jan 26 • Kevin Indig

The Great Decoupling

Traffic and pipeline no longer move together. I’ll show you how to deal with it.

Jan 19 • Kevin Indig and Amanda Johnson

Growth Intelligence Brief #12

Explaining the AI hype and how it carries over to SEO,

Jan 15 • Kevin Indig

How much can we influence AI responses?

New research shows we can influence LLM outputs far more than expected - and that’s the real risk.

Jan 12 • Kevin Indig

State of AI Search Optimization 2026

Search is shifting from ranked lists to definitive answers. This guide breaks down the retrieval, citation, and trust factors that determine LLM…

Jan 5 • Kevin Indig

December 2025

A small thank you: hand-picked tool discounts for Growth Memo readers

Dec 29, 2025 • Kevin Indig

Thanks for your support

A personal email to premium subscribers

Dec 17, 2025 • Kevin Indig

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