Subscribe
Sign in
Home
Premium
Premium Assets
Premium archive
Archive
About
Latest
Top
Discussions
The ghost citation problem
New data from 3,981 domains across 115 prompts, 14 countries, and 4 AI search engines
7 hrs ago
•
Kevin Indig
26
1
Growth Intelligence Brief #17
Welcome to another Growth Intelligence Brief, where organic growth leaders discover what matters - getting insights into the bigger picture and guidance…
Apr 17
•
Kevin Indig
18
Shorter, Focused Content Wins in ChatGPT
We analyzed 815,000 query-page pairs. The "ultimate guide" strategy produces worse citation results than a focused shorter page.
Apr 13
•
Kevin Indig
37
1
How consumers navigate high-stakes purchases in AI Mode
A new user behavior study showing how AI Mode users accept shortlists built by the LLM, while classic Google search users build them themselves.
Apr 7
•
Kevin Indig
35
5
March 2026
Growth Intelligence Brief #16
Welcome to another Growth Intelligence Brief, where organic growth leaders discover what matters - getting insights into the bigger picture and guidance…
Mar 31
•
Kevin Indig
25
The science of what AI actually rewards
Most AI SEO writing advice doesn’t hold at scale. This memo breaks down what AI actually rewards inside the content it reads and across verticals.
Mar 30
•
Kevin Indig
and
Amanda Johnson
15
2
The science of how AI picks its sources
I analyzed over 21K citations to understand the impact of content length, depth and focus.
Mar 23
•
Kevin Indig
36
1
The brand tax: How Google profits from demand you already own
Most brands' highest-ROAS campaigns are capturing demand that already exists. Contentsquare's 99B-session benchmark shows the math is getting worse.
Mar 16
•
Kevin Indig
29
2
Growth Intelligence Brief #15
GPTBot hit a zero-authority site 470x harder than Googlebot. New data shows that doesn't translate to citations. This week: the 2 filters that actually…
Mar 11
•
Kevin Indig
21
3
Organic rankings vs. product grids: The new e-commerce divide
I analyzed 4K+ keywords and 40K product grids: The gap between classic SEO winners and product grid winners is enormous.
Mar 9
•
Kevin Indig
35
4
3
How to build an AI SEO strategy that outlasts tactics
A tactic list isn't a strategy. Here's the difference and how to fix it.
Mar 2
•
Amanda Johnson
and
Kevin Indig
36
2
February 2026
AI-SEO is a change management problem
The AI SEO transformation requires a decades-old proven playbook: Organizational change management.
Feb 23
•
Amanda Johnson
and
Kevin Indig
23
9
3
This site requires JavaScript to run correctly. Please
turn on JavaScript
or unblock scripts
