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Keywords are dead. But the Keyword Universe Isn’t.
A better alternative to keyword research (including tool)
Jun 30
•
Kevin Indig
and
Amanda Johnson
31
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Keywords are dead. But the Keyword Universe Isn’t.
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17
Growth Intelligence Brief #3
Can we reverse-engineer how LLMs give answers? What drives AI Visibility? Is AI going to make us redundant? An overview of all premium subscriber tools…
Jun 26
•
Kevin Indig
14
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Growth Intelligence Brief #3
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Query fan-out
This Memo was sent out to 20,079 subscribers.
Jun 24
•
Kevin Indig
and
Amanda Johnson
20
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Query fan-out
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The New Normal
A 360 degree view on how AI changes search, how you should adjust and what new metrics you should measure
Jun 17
•
Kevin Indig
23
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The New Normal
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Growth Intelligence Brief #2
Welcome to another Growth Intelligence Brief, where organic growth leaders discover what matters—getting insights into the bigger picture and guidance…
Jun 13
•
Kevin Indig
5
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Growth Intelligence Brief #2
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3 examples of product-led SEO
In this post, I highlight 5 examples of product-led growth and how they are different from each other.
Jun 9
•
Kevin Indig
21
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3 examples of product-led SEO
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Effective Marketplace SEO is more like Product Growth
There are two types of SEO: product-led and marketing-led.
Jun 3
•
Kevin Indig
and
Amanda Johnson
13
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Growth Memo
Effective Marketplace SEO is more like Product Growth
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May 2025
Exclusive: Topical Authority Scorer
Exclusive for Premium subscribers
May 27
•
Kevin Indig
8
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Exclusive: Topical Authority Scorer
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12
Deep Dive: International SEO in the times of AI
Lessons from IBM, Reddit, Shopify & more
May 26
•
Kevin Indig
19
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Growth Memo
Deep Dive: International SEO in the times of AI
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How to measure topical authority [in 2025]
Topical Authority is still a mystical concept, partly because we don't have a good way to measure it. In this post, I want to offer a method to quantify…
May 20
•
Kevin Indig
31
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How to measure topical authority [in 2025]
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8
AIO usability study - bonus data, tactics, slides
Premium subscribers only: exclusive data, expanded tactics and a slide deck to communicate the impact of AIOs
May 16
•
Kevin Indig
6
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Growth Memo
AIO usability study - bonus data, tactics, slides
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The first-ever UX Study of Google’s AI Overviews: The Data We've All Been Waiting For
We tracked 70 users across 8 tasks to deeply understand their behavior, thoughts emotions when engaging with Google's AI Overviews and other SERP…
May 12
•
Kevin Indig
54
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Growth Memo
The first-ever UX Study of Google’s AI Overviews: The Data We've All Been Waiting For
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30
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