The inaccuracy and flaws of search volume
Search volume is a double-edged sword. On one side, it guides our strategy. On the other side, it's so fundamentally flawed that we should handle it with extreme care. In this article, I explain why and how.
Search volume is a double-edged sword. On one side, it guides our strategy. On the other side, it's so fundamentally flawed that we should handle it with extreme care.
