Growth Memo

Growth Memo

The end of crawling and the beginning of API indexing

In the future, search engines might not come out to get content. Webmasters might bring it to them with API indexing.

Kevin Indig's avatar
Kevin Indig
Jul 28, 2020
∙ Paid

Google became the most successful startup in history by crawling the web, building an index of web pages, and ranking them based on popularity. Now I see signs for a potential paradigm shift from cra…

User's avatar

Continue reading this post for free, courtesy of Kevin Indig.

Or purchase a paid subscription.
© 2026 Kevin Indig · Privacy ∙ Terms ∙ Collection notice
Start your SubstackGet the app
Substack is the home for great culture