The impact of GPT-3 on Google Search, a complex-adaptive system

In this article, I explain what could happen if GPT-3 allowed us to automate content creation. A thought experiment allows us to understand the connection to the idea of query-specific ranking signals

Everybody's reaction to the many GPT-3 demos on Twitter has been the same: First, it's "oh my god, is this real?" Then, it's "People are gonna lose their jobs." The fear of GPT-3 replacing writers an…