Growth Memo

Growth Memo

A tear-apart of Asana's Land & Expand Model

In this post, I explain the land and expand model at the hand of Asana.

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Kevin Indig
Sep 11, 2020
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When I worked at Atlassian, we acquire Trello for $400M in cash but it never filled the vacuum Jira left open. It's great for engineers but not for marketers, salespeople, or other knowledge workers.…

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