Research

AIO usability study - bonus data, tactics, slides

Premium subscribers only: exclusive data, expanded tactics and a slide deck to communicate the impact of AIOs

May 16 •

The first-ever UX Study of Google’s AI Overviews: The Data We've All Been Waiting For

We tracked 70 users across 8 tasks to deeply understand their behavior, thoughts emotions when engaging with Google's AI Overviews and other SERP…

May 12 •

Testing Google's Post-AIO Traffic Claims

Stress-testing Google's claims with data (lots of it)!

May 5 •

The Data Behind Google's AI Overviews: What Sundar Pichai Won't Tell You

Exclusive and groundbreaking data stress tests Google's claims

Apr 28 •

How is answer engine optimization different from SEO?

Is doing SEO enough for AI Chatbot visibility?

Apr 21 •

What content works well in LLMs?

A new study of brand mentions and citations in Chat GPT & Co

Mar 17 •

The State of AI Chatbots and SEO

I analyzed 14 studies to answer 4 key questions

Feb 24 •

The impact of AI Overviews on SEO - analysis of 19 studies

A deep analysis of 19 AI Overview studies and what they tell us about how often Google shows them, their impact on CTRs and how to get cited.

Feb 17 •

Transactional AI traffic - a study of over 7 million sessions

Yes, AI Chatbot traffic converts better

Feb 10 •

Why is Google losing market share in the EU?

The opportunity of search fragmentation

Dec 2, 2024 •

How the rapid growth of bots could change the open web

Nov 18, 2024 •

What playbooks no longer serve you?

Nov 11, 2024 •

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