Research

What makes a good listicle?

Author bios, schema markup, word count: all noise . Only freshness predicted top-three rankings.

Aug 31 • Kevin Indig

Has Google demoted listicles?

What 5.32 million search results reveal about Google's actual stance on "best of" content.

Aug 24 • Kevin Indig

How to grow your AI Visibility with community signals

UGC platforms out-cite review sites at every stage of the buyer journey. Part 4 in our series about organic authority multiplication.

Aug 10 • Kevin Indig and Amanda Johnson

Does topical focus make your brand more visible?

If you're deciding how far to expand your content strategy, this is the evidence for where authority carries and where it runs out.

Aug 3 • Kevin Indig

Does topical authority matter in AI Search?

An analysis of over 50,000 brands shows the impact of topical authority on AEO.

Jul 20 • Kevin Indig

Where AI agents get stuck on your site

Agents are the future, but many B2B sites break at a critical point

Jul 13 • Kevin Indig

Why most original data never gets cited

Primary research is rare, but when it appears, it is much more citation-dense than ordinary pages.

Jul 6 • Kevin Indig and Amanda Johnson

Topics matter for third-party authority signals

Generic off-property authority leaks budget. The sources AI trusts are topic-specific, so your authority-building investment should be too.

Jun 15 • Kevin Indig and Amanda Johnson

What to do now that AIOs turned search into reading sessions

Intent compression breaks the segmentation SEO ran on for 20 years. Your content strategy map survives, and your per-page optimization might not.

Jun 1 • Kevin Indig

Users behave differently in AI Overviews vs. AI Mode

A new clickstream study of 846K sessions shows AI Overviews turn the SERP into a comparison environment, while AI Mode produces acceptance

May 25 • Kevin Indig

Reasoning lift: What happens to AI visibility when AI thinks harder

High reasoning fires 4.6x more searches cites a nearly different web.

May 18 • Kevin Indig

The Consensus Gap

91% of AI citations show up in only 1 engine

May 11 • Kevin Indig

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