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The science of how AI pays attention
I analyzed 1.2 million search results to find out exactly how AI reads. The verdict? It’s a busy editor, not a patient student.
Feb 16
•
Kevin Indig
32
GSC data is 75% incomplete
My analysis of 450M impressions shows Google filters 3/4 of your data. Here is how to measure the gap.
Feb 2
•
Kevin Indig
28
2
1
The Alpha is not LLM monitoring
Exclusive data about the AI Search funding landscape reveals the true upside of the market - and potential down rounds
Nov 26, 2025
•
Kevin Indig
29
2
LLM traffic is shrinking
LLMs are a visibility surface. Not traffic you can bank on.
Nov 3, 2025
•
Kevin Indig
41
2
The impact of AI Mode on SEO - analysis of 10 studies
We looked for commonalities and differences across 10 AI Mode studies - here's what we found
Oct 20, 2025
•
Kevin Indig
and
Amanda Johnson
19
1
Google’s AI Mode SEO Impact | AI Mode User Behavior Study Part 2
This week, I’m covering what’s measurable, what’s guesswork, and what’s possibly next for visibility, trust, and monetization in AI Mode.
Oct 14, 2025
•
Kevin Indig
and
Amanda Johnson
17
3
What Our AI Mode User Behavior Study Reveals about the Future of Search
Here’s what 250 sessions of user behavior in AI Mode tells us about the future of search: It’s quietly rewriting all the rules.
Oct 6, 2025
•
Kevin Indig
and
Amanda Johnson
24
2
1
How AI Really Weighs Your Links (Analysis of 35,000 datapoints)
No one has ever dug deep into the impact of backlinks on AI Visibility. Until Now. I found surprising insights that should define your backlink…
Sep 30, 2025
•
Kevin Indig
30
2
3
Trust Still Lives in Blue Links
This Memo was sent to 21,479 subscribers.
Sep 9, 2025
•
Kevin Indig
and
Amanda Johnson
31
4
ChatGPT vs Google at Every Stage of the User Journey
New Similarweb data shows the insane growth of ChatGPT and how different user behavior impacts downstream metrics.
Aug 25, 2025
•
Kevin Indig
37
2
2
AIO usability study - bonus data, tactics, slides
Premium subscribers only: exclusive data, expanded tactics and a slide deck to communicate the impact of AIOs
May 16, 2025
•
Kevin Indig
8
The first-ever UX Study of Google’s AI Overviews: The Data We've All Been Waiting For
We tracked 70 users across 8 tasks to deeply understand their behavior, thoughts emotions when engaging with Google's AI Overviews and other SERP…
May 12, 2025
•
Kevin Indig
56
31
7
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