Research

The impact of AI Mode on SEO -analysis of 10 studies

We looked for commonalities and differences across 10 AI Mode studies - here's what we found

7 hrs ago •

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Google’s AI Mode SEO Impact | AI Mode User Behavior Study Part 2

This week, I’m covering what’s measurable, what’s guesswork, and what’s possibly next for visibility, trust, and monetization in AI Mode.

Oct 14 •

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What Our AI Mode User Behavior Study Reveals about the Future of Search

Here’s what 250 sessions of user behavior in AI Mode tells us about the future of search: It’s quietly rewriting all the rules.

Oct 6 •

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How AI Really Weighs Your Links (Analysis of 35,000 datapoints)

No one has ever dug deep into the impact of backlinks on AI Visibility. Until Now. I found surprising insights that should define your backlink…

Sep 30 •

Trust Still Lives in Blue Links

This Memo was sent to 21,479 subscribers.

Sep 9 •

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ChatGPT vs Google at Every Stage of the User Journey

New Similarweb data shows the insane growth of ChatGPT and how different user behavior impacts downstream metrics.

Aug 25 •

AIO usability study - bonus data, tactics, slides

Premium subscribers only: exclusive data, expanded tactics and a slide deck to communicate the impact of AIOs

May 16 •

The first-ever UX Study of Google’s AI Overviews: The Data We've All Been Waiting For

We tracked 70 users across 8 tasks to deeply understand their behavior, thoughts emotions when engaging with Google's AI Overviews and other SERP…

May 12 •

Testing Google's Post-AIO Traffic Claims

Stress-testing Google's claims with data (lots of it)!

May 5 •

The Data Behind Google's AI Overviews: What Sundar Pichai Won't Tell You

Exclusive and groundbreaking data stress tests Google's claims

Apr 28 •

How is answer engine optimization different from SEO?

Is doing SEO enough for AI Chatbot visibility?

Apr 21 •

What content works well in LLMs?

A new study of brand mentions and citations in Chat GPT & Co

Mar 17 •

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