Research

The Data Behind Google's AI Overviews: What Sundar Pichai Won't Tell You

Exclusive and groundbreaking data stress tests Google's claims

Apr 28 •

How is answer engine optimization different from SEO?

Is doing SEO enough for AI Chatbot visibility?

Apr 21 •

What content works well in LLMs?

A new study of brand mentions and citations in Chat GPT & Co

Mar 17 •

The State of AI Chatbots and SEO

I analyzed 14 studies to answer 4 key questions

Feb 24 •

The impact of AI Overviews on SEO - analysis of 19 studies

A deep analysis of 19 AI Overview studies and what they tell us about how often Google shows them, their impact on CTRs and how to get cited.

Feb 17 •

Transactional AI traffic - a study of over 7 million sessions

Yes, AI Chatbot traffic converts better

Feb 10 •

Why is Google losing market share in the EU?

The opportunity of search fragmentation

Dec 2, 2024 •

How the rapid growth of bots could change the open web

Nov 18, 2024 •

What playbooks no longer serve you?

Nov 11, 2024 •

A European and an American Internet

Sep 30, 2024 •

Has Google dialed up the brand factor even more?

Sep 10, 2024 •

Is Google showing more international domains in the US SERPs?

Jul 15, 2024 •

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