Research

Does topical authority matter in AI Search?

An analysis of over 50,000 brands shows the impact of topical authority on AEO.

15 hrs ago • Kevin Indig

Where AI agents get stuck on your site

Agents are the future, but many B2B sites break at a critical point

Jul 13 • Kevin Indig

Why most original data never gets cited

Primary research is rare, but when it appears, it is much more citation-dense than ordinary pages.

Jul 6 • Kevin Indig and Amanda Johnson

Topics matter for third-party authority signals

Generic off-property authority leaks budget. The sources AI trusts are topic-specific, so your authority-building investment should be too.

Jun 15 • Kevin Indig and Amanda Johnson

What to do now that AIOs turned search into reading sessions

Intent compression breaks the segmentation SEO ran on for 20 years. Your content strategy map survives, and your per-page optimization might not.

Jun 1 • Kevin Indig

Users behave differently in AI Overviews vs. AI Mode

A new clickstream study of 846K sessions shows AI Overviews turn the SERP into a comparison environment, while AI Mode produces acceptance

May 25 • Kevin Indig

Reasoning lift: What happens to AI visibility when AI thinks harder

High reasoning fires 4.6x more searches cites a nearly different web.

May 18 • Kevin Indig

The Consensus Gap

91% of AI citations show up in only 1 engine

May 11 • Kevin Indig

The AI skills salary premium

The SEO job market quietly repriced around AI, but 4 out of 5 of the new higher-paying roles don't say AI in the title.

Apr 27 • Kevin Indig and Amanda Johnson

The ghost citation problem

New data from 3,981 domains across 115 prompts, 14 countries, and 4 AI search engines

Apr 20 • Kevin Indig

Shorter, Focused Content Wins in ChatGPT

We analyzed 815,000 query-page pairs. The "ultimate guide" strategy produces worse citation results than a focused shorter page.

Apr 13 • Kevin Indig

How consumers navigate high-stakes purchases in AI Mode

A new user behavior study showing how AI Mode users accept shortlists built by the LLM, while classic Google search users build them themselves.

Apr 7 • Kevin Indig

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