Sitemap - 2021 - Growth Memo

2021 Review

My SEO and Growth predictions for 2022

Which site is crushing it in SEO?

How to buy attention

Is BFCM the SEO highlight of the year for e-commerce?

When SEO is not enough to win

The baseline fallacy of SERP Features

SEO strategy archetypes

Google's concentration of ad revenue

IndexNow and the future of web crawling

5 principles of an ideal SEO team structure

3 metrics for thriving despite lower organic traffic

Search On 2021 - The rise of visual indexing

Innovation vs. best practices

TAM analysis for SEO and Growth

Machine learning and the loss of control

Mental Models and why you need to master them

The 3 stages of SEO career development

E-commerce in the metaverse

The role of SEO in a decentralized e-commerce world

The decentralization of e-commerce

Offense vs. defense SEO

What is User Intent? How to optimize for it like a pro

Link outreach in the age of mistrust

User perception, organic search, and algorithm updates

Blockchain, Fake News, and E-A-T

The demise of amateur content

The unique value of SEO conferences

Maximize every click with search journeys

The web moves from cookies to browser-tracking

Google I/O 2021: horizontal integration and machine learning

Is “SEO” still an accurate description of what we do?

3 lessons from Google's 2021 Q1 earnings

The creator movement, a story of unbundling

The Dailymail and publisher leverage

The content commodity trap

How to run Bayesian SEO tests

An early impression of Neeva, the ad-free search engine

The Bayesian Growth Mindset

Integrator vs Aggregator Growth

Systems thinking 101

Patters of SERP Volatility

Content tuning at scale with the Search Console API

Optimizing for User Intent with content-tuning

Intrusive ads and the Page Experience update

Thriving in ambiguity

A modern understanding of SEO

Youtube's hashtag pages and the long-tail

Domain splitting as a solution to core update hits?

Moats and ditches from brand and generic traffic

My Growth predictions for 2021