Is BFCM the SEO highlight of the year for e-commerce?

Is Black Friday/Cyber Monday the SEO highlight of the year for e-commerce? I looked up the search volume of the four top sellers in 2020 to find out.

Black Friday already started in the early 1950s, but in the last two decades, it turned into the Superbowl of e-commerce.

Based on Census data, e-commerce generates only 12% of the sales of Brick & Mo…