What do Google’s Page Experience update, FLoC, and Apple’s privacy update have in common? They all measure in the browser. But, to really understand the answer, we need to take a step back.
Disguised …
The web moves from cookies to browser-tracking
Google's FLoC, Apple's Privacy Update, and the Page Experience Update all have one thing in common: real-world user tracking. That shows a broader trend I highlight in this article.
