The web moves from cookies to browser-tracking

Google's FLoC, Apple's Privacy Update, and the Page Experience Update all have one thing in common: real-world user tracking. That shows a broader trend I highlight in this article.

What do Google’s Page Experience update, FLoC, and Apple’s privacy update have in common? They all measure in the browser. But, to really understand the answer, we need to take a step back.

Disguised …