Growth Memo

Growth Memo

When SEO is not enough to win

The story of Zillow vs. Opendoor is about SEO not being enough sometimes, aggregators competing with integrators, and how focus wins.

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Kevin Indig
Nov 22, 2021
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The story of Zillow vs. Opendoor is about SEO not being enough sometimes, aggregators competing with integrators, and how focus wins.

Zillow’s shares dropped over -30% after the company announced to c…

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