Growth Memo

Growth Memo

Domain splitting as a solution to core update hits?

DotDash successfully split about.com into several domains that all perform really well today. Why?

Kevin Indig's avatar
Kevin Indig
Jan 18, 2021
∙ Paid

Back in 2014, about.com had over 75M monthly visits in the US alone. One year later, the domain lost over half of its traffic. Three years later, in August 2017, about.com had no organic traffic left…

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