Archive - Growth Memo

2024 predictions

#234 🔮AI, Organic Growth and Winner / loser predictions

Jan 3, 2024 •

The first-ever UX Study of Google’s AI Overviews: The Data We've All Been Waiting For

We tracked 70 users across 8 tasks to deeply understand their behavior, thoughts emotions when engaging with Google's AI Overviews and other SERP…

May 12 •

What content works well in LLMs?

A new study of brand mentions and citations in Chat GPT & Co

Mar 17 •

How to craft a winning SEO strategy

A simple 5 step framework

Aug 19, 2024 •

The impact of AI Overviews on SEO - analysis of 19 studies

A deep analysis of 19 AI Overview studies and what they tell us about how often Google shows them, their impact on CTRs and how to get cited.

Feb 17 •

Death of the keyword

Keyword data hasn’t been actionable for a long time and is not reflective of how SEO works anymore. To adapt, we have to optimize for search with…

Feb 3 •

A 360 degree view on how AI changes search, how you should adjust and what new metrics you should measure

Jun 17 •

The story of Course Hero is a company that won the biggest consumer market (USA) with a nifty SEO strategy and faces a challenger who has won…

Nov 30, 2023 •

How to measure topical authority [in 2025]

Topical Authority is still a mystical concept, partly because we don't have a good way to measure it. In this post, I want to offer a method to quantify…

May 20 •

Deep Dive: International SEO in the times of AI

Lessons from IBM, Reddit, Shopify & more

May 26 •

Keywords are dead. But the Keyword Universe Isn’t.

A better alternative to keyword research (including tool)

11 hrs ago •

and

3 examples of product-led SEO

In this post, I highlight 5 examples of product-led growth and how they are different from each other.

Jun 9 •

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