Archive - Growth Memo

2024 predictions

#234 🔮AI, Organic Growth and Winner / loser predictions

Jan 3, 2024 • Kevin Indig

The first-ever UX Study of Google’s AI Overviews: The Data We've All Been Waiting For

We tracked 70 users across 8 tasks to deeply understand their behavior, thoughts emotions when engaging with Google's AI Overviews and other SERP…

May 12, 2025 • Kevin Indig

What content works well in LLMs?

A new study of brand mentions and citations in Chat GPT & Co

Mar 17, 2025 • Kevin Indig

State of AI Search Optimization 2026

Search is shifting from ranked lists to definitive answers. This guide breaks down the retrieval, citation, and trust factors that determine LLM…

Jan 5 • Kevin Indig

LLM traffic is shrinking

LLMs are a visibility surface. Not traffic you can bank on.

Nov 3, 2025 • Kevin Indig

Topic-first SEO: The smarter way to scale authority

Say goodbye to surface-level SEO. Here’s how a topic-first mindset drives better long-term results, content systems, and stakeholder buy-in.

Jul 14, 2025 • Kevin Indig and Amanda Johnson

The impact of AI Overviews on SEO - analysis of 19 studies

A deep analysis of 19 AI Overview studies and what they tell us about how often Google shows them, their impact on CTRs and how to get cited.

Feb 17, 2025 • Kevin Indig

The science of how AI pays attention

I analyzed 1.2 million search results to find out exactly how AI reads. The verdict? It’s a busy editor, not a patient student.

Feb 16 • Kevin Indig

Operationalizing your topic-first SEO strategy

If you’re trying to build durable organic visibility and authority for your brand, this is your blueprint.

Jul 21, 2025 • Kevin Indig and Amanda Johnson

What Our AI Mode User Behavior Study Reveals about the Future of Search

Here’s what 250 sessions of user behavior in AI Mode tells us about the future of search: It’s quietly rewriting all the rules.

Oct 6, 2025 • Kevin Indig and Amanda Johnson

GSC data is 75% incomplete

My analysis of 450M impressions shows Google filters 3/4 of your data. Here is how to measure the gap.

Feb 2 • Kevin Indig

The Alpha is not LLM monitoring

Exclusive data about the AI Search funding landscape reveals the true upside of the market - and potential down rounds

Nov 26, 2025 • Kevin Indig

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