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Daniel Kang's avatar

Kevin, I loved this analysis. I'm also reviewing future of search along with AEO: https://itsdankang.substack.com/p/travel-x-ai-horizontal-llms-structurally

Would be amazing to connect and share notes! Reached out via Linkedin

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Kevin Indig's avatar

Thank you! Adding your article to my reading list :).

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Michela Pretto's avatar

It seems like with AI we're going back in a popularity world, ignoring a little bit authoritativeness... Mmm

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Ian Ferguson's avatar

Thanks Kevin, love the insights! Are you actively tracking LLM inclusions in some sort of dashboard for clients, or is it too volatile/inaccurate at the moment?

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Kevin Indig's avatar

we do! sometimes in a custom built, sometimes with Profound or other tools

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George Chasiotis's avatar

That's very important research. Thanks for sharing, Kevin.

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Kevin Indig's avatar

Thank you!

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Mr. KingsHOK's avatar

I think AI is trying to bring natural citation into the world of SEO (Search Everywhere Optimization), just like the good ol' days.

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Tomer's avatar

How did you find the number of AI citations? Did you just run hundreds of prompts to see what shows up?

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Kevin Indig's avatar

yeah, but more like thousands

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