#2 LendingTree
Turning a company around and growing organic traffic by 6x in 2 years
Growth Memo Premium - deep dives + insider insights
The story of Course Hero is a company that won the biggest consumer market (USA) with a nifty SEO strategy and faces a challenger who has won international markets.
The story of LendingTree is a business that faces severe headwinds under the current macroeconomic changes and resets itself with a serious shift from paid to organic Growth.
Table of contents
COVID headwinds
6x SEO traffic from content improvements and clustering
Going head to head with Nerdwallet
+30k incremental referring domains with digital PR
+27m app users from Product-led Growth
Tidbits
Topical clustering, content improvements and a full domain spring cleaning grew SEO traffic to lendingtree.com by 6x.