Turning a company around and growing organic traffic by 6x in 2 years
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The story of Course Hero is a company that won the biggest consumer market (USA) with a nifty SEO strategy and faces a challenger who has won international markets.
The story of LendingTree is a business that faces severe headwinds under the current macroeconomic changes and resets itself with a serious shift from paid to organic Growth.
Table of contents
6x SEO traffic from content improvements and clustering
Going head to head with Nerdwallet
+30k incremental referring domains with digital PR
+27m app users from Product-led Growth
Topical clustering, content improvements and a full domain spring cleaning grew SEO traffic to lendingtree.com by 6x.