Growth Memo

Growth Memo

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#2 LendingTree
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#2 LendingTree

Turning a company around and growing organic traffic by 6x in 2 years

Kevin Indig's avatar
Kevin Indig
Nov 30, 2023
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#2 LendingTree
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The story of Course Hero is a company that won the biggest consumer market (USA) with a nifty SEO strategy and faces a challenger who has won international markets.

The story of LendingTree is a business that faces severe headwinds under the current macroeconomic changes and resets itself with a serious shift from paid to organic Growth.

Table of contents

  1. COVID headwinds

  2. 6x SEO traffic from content improvements and clustering

  3. Going head to head with Nerdwallet

  4. +30k incremental referring domains with digital PR

  5. +27m app users from Product-led Growth

Tidbits

  • Topical clustering, content improvements and a full domain spring cleaning grew SEO traffic to lendingtree.com by 6x.

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