#2 LendingTree

Turning a company around and growing organic traffic by 6x in 2 years

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The story of Course Hero is a company that won the biggest consumer market (USA) with a nifty SEO strategy and faces a challenger who has won international markets.

The story of LendingTree is a business that faces severe headwinds under the current macroeconomic changes and resets itself with a serious shift from paid to organic Growth.

Table of contents

1. COVID headwinds

2. 6x SEO traffic from content improvements and clustering

3. Going head to head with Nerdwallet

4. +30k incremental referring domains with digital PR

5. +27m app users from Product-led Growth

Tidbits

• Topical clustering, content improvements and a full domain spring cleaning grew SEO traffic to lendingtree.com by 6x.