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THANK YOU. Those cornballs at Gartner saying SGE would reduce clicks 50% isn’t based on reality (at all). Love your take on Google only moving if forced.

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Thank you, Brendan!

The issue with the Gartner prediction, which I agree seems pulled out of thin air, is that executives listen to it. My fear is that a narrative of “SEO is not worth the investment because SGE kills it anyway” develops.

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