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AI changed my work. And yours, too.
When the cost of building anything collapses to near zero, what's actually scarce? What does that mean for how we work?
May 4
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Kevin Indig
30
6
3
2025 Reflection
My thoughts on the industry | where Growth Memo is at and where it's going | Personal reflection
Dec 15, 2025
•
Kevin Indig
22
8
2
Scoring my 2025 predictions
This Memo was sent to 23,134 subscribers.
Dec 9, 2025
•
Kevin Indig
21
3
1
10 SEO, marketing, and tech predictions for 2026
2026 marks the beginning of the “Agentic Era,” where AI stops just consuming the web and starts writing to it.
Dec 2, 2025
•
Kevin Indig
32
4
AI Halftime Report H1 2025
Exclusive interview about the publisher lawsuit, exclusive data on the confidence of AI trackers, AI Overviews, AI Mode and how to upskill
Jul 28, 2025
•
Kevin Indig
24
3
6
The New Normal
A 360 degree view on how AI changes search, how you should adjust and what new metrics you should measure
Jun 17, 2025
•
Kevin Indig
27
4
Checking in: where are we with the Google lawsuits?
Have AI and Trump changed Google's trajectory?
Mar 24, 2025
•
Kevin Indig
16
3
Deep SEO
The potential impact of AI Mode and Deep Search models
Mar 10, 2025
•
Kevin Indig
23
3
CheggMate
AI disrupts a whole industry. Who could be next? How can you protect yourself?
Mar 3, 2025
•
Kevin Indig
15
2
1
Death of the keyword
Keyword data hasn’t been actionable for a long time and is not reflective of how SEO works anymore. To adapt, we have to optimize for search with…
Feb 3, 2025
•
Kevin Indig
43
7
1
Wrong direction
Google CEO Sundar Pichai finally took action and made significant leadership changes.
Oct 21, 2024
•
Kevin Indig
25
8
3
Reddit masterclass
A warm welcome to 100 new Growth Memo readers who joined us since last week!
Oct 7, 2024
•
Kevin Indig
19
14
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