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E-commerce Deep Dive, Q2 2025 (case study: Stitch Fix)
The era of volatility, tariff response, organic visibility goes from big to small sites
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Kevin Indig
Transformation complete
Google's new AI shopping experience verticalizes Search
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Kevin Indig
1
Marketing Mix
#240 Google's new shopping experience resurrects an old concept
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Kevin Indig
10
E-commerce shifts
#233 Merchants face a rapidly changing e-commerce environment
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Kevin Indig
2
The state of ecommerce SERP Features
What SERP Features matter most for ecommerce? How can online stores use them to their benefit or when to pivot their keyword strategy?
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Kevin Indig
Merchants and creators shift the internet landscape
More creators and merchants move to independent platforms and build businesses that come without the aggregator tax.
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Kevin Indig
Local Search is Google’s weapon against Amazon
Even though Google is still growing at a rapid pace, it needs to think about where future growth will come from and where to find competitive advantages…
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Kevin Indig
Is BFCM the SEO highlight of the year for e-commerce?
Is Black Friday/Cyber Monday the SEO highlight of the year for e-commerce? I looked up the search volume of the four top sellers in 2020 to find out.
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Kevin Indig
E-commerce in the metaverse
In this post, I explore what e-commerce could look like on the Metaverse.
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Kevin Indig
The role of SEO in a decentralized e-commerce world
SEO plays an important role in e-commerce. In this post, I explain whether this role changes as e-commerce gets more decentralized.
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Kevin Indig
The decentralization of e-commerce
Native e-commerce features on social networks decentralize e-commerce, opening the door to vast opportunities for merchants.
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Kevin Indig
An early impression of Neeva, the ad-free search engine
Neeva is a new, ad-free search engine that could impose real competition on Google.
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Kevin Indig
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