Growth Memo

Growth Memo

SCARcitY

#231 AI destroys the value of certain content types

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Kevin Indig
Dec 04, 2023
∙ Paid

When Messi scored a $150m contract for Inter Miami, Apple TV subscriptions jumped up from 6,000 to 100,000 overnight.

The Messi effect

Messi caused the biggest single-day subscription event in Apple TV…

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