Marketplaces

Effective Marketplace SEO is more like Product Growth

There are two types of SEO: product-led and marketing-led.

Jun 3, 2025 • Kevin Indig and Amanda Johnson

Marketplace Deep Dive - Q2

How Chegg fights AI disruption, Eventbrite gains +34% SEO traffic, Homes.com invests $1 billion in brand

May 8, 2025 • Kevin Indig

Can Network Effects replace Performance Marketing?

Airbnb crushed the third quarter of 2022.

Nov 21, 2022 • Kevin Indig

Online platforms progressively blend paid with organic results

Organic and paid results on Google, Bing, Amazon, Facebook, and Co are blending more into each other. In this post, you learn what to do about it.

Oct 5, 2020 • Kevin Indig

Great product features are key to SEO traffic for large sites

There are two types of sites: content and inventory-driven sites. For the latter, you basically need to develop great product features.

Oct 27, 2019 • Kevin Indig

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