Here you have mentioned about finance and B2B industry, but ecommerce works in a different way. People are more aligned towards a specific brand, than top rank brand. Even if brand A is ranking on 1st and brand B on 3rd position, there's a big chance that people click on brand B due to it's reputation.
And if we talk about category page content, most of the brands just write 1000 word article at the bottom even though it makes no sense. So is there any good brand that is doing their category page content well from user POV and still crushing their SEO?
I think Wayfair is doing a great job. At the end of the day, information gain is about adding new information to what’s already out there. You can do that in ecom as well :)
How to use information gain for ecommerce brand?
Here you have mentioned about finance and B2B industry, but ecommerce works in a different way. People are more aligned towards a specific brand, than top rank brand. Even if brand A is ranking on 1st and brand B on 3rd position, there's a big chance that people click on brand B due to it's reputation.
And if we talk about category page content, most of the brands just write 1000 word article at the bottom even though it makes no sense. So is there any good brand that is doing their category page content well from user POV and still crushing their SEO?
I think Wayfair is doing a great job. At the end of the day, information gain is about adding new information to what’s already out there. You can do that in ecom as well :)
Thank you 😊 I'll check that site