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NoGood's avatar

Great insights! With LLM's like ChatGPT gaining more search market share, businesses will need to improve their AI visibility strategies to keep organic traffic on an upward trend. Curious to hear your thoughts about other models like Perplexity and Claude.

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Kevin Indig's avatar

Perplexity seems to make great headwinds. I see them as distant 3 but also potentially interesting.

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Philipp Götza's avatar

I'm confused with those numbers from SimilarWeb.

In the US, ChatGPT(.com) gets 3,1 billion clicks x 18% (US traffic to that domain) = 555 million. The graph shows 120 million visits in the US.

On the other side, for the projected chart, Google(.com) has 82 billion visits x 25% (US traffic to that domain) = 20,5 billion visits in the US.

The chart says 4 or 5 billion visits (since the 4 is included twice). How do you get those numbers? :D I don't use SimilarWeb in the paid version, so I cannot check different stats other than what is publicly available for the domains.

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Kevin Indig's avatar

Not sure I follow :D. Where did you get the 18% and 25% from?

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Philipp Götza's avatar

Web traffic per country. In Similarweb it says for chatgpt.com US gets about 18% of total traffic (3,1 billion in total or 555 million for just the US).

I will send it to you via LinkedIn in a screenshot.

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Kevin Indig's avatar

thanks!

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Nilesh Parashar's avatar

Whenever I read any of your blogs, I usually find more questions than answers—questions that you ask and I notice. That’s what insight is and you also encouraged me to ask questions when I asked you about keyword research. When I read other SEO blogs, they just give me a list of things to do. Now, I’m curious: where do you get these questions from—is it instinct, or do you analyze things in more detail than most others? Is there any blog you read, any video you watched or any course you did which helped you to developed this habit?

I’m asking because whenever I do an analysis, I feel I could go deeper but I often get stuck on something and don’t know how to move past it.

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Nov 6
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Kevin Indig's avatar

which platform?

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