8 Comments

Right direction: Gemini moving under Deep Mind. Not a fix-all. But a positive step. IMHO.

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Agreed. I don't think Raghavan has shown strong execution for Gemini. But I also don't think Hassabis wants to run it :D. He's a scientist, not a business guy. It'll be interesting to watch.

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Great post and really interesting stuff! Also funny to see Pichai spelled as PichAI, which either was a pun or a typo. :)

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Thank you! I've been spelling him PichAI for a while :D. Glad it's finally noticeable haha.

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I just have missed it before 🤷‍♂️ 😆

On a more serious note, my gut (not reliable for anything but hunger signals) is telling me that the time is ripe for Google to be dethroned. I don’t think it will be ChatGPT, as much as I enjoy using it for all kinds of things, since openAI seems to have serious issues with generating sustainable revenue to offset the enormous costs of generating all these responses.

But perhaps a mix is the future, where we increasingly see tools that are better at certain tasks and we stop relying on Google for so much. To an extent I guess this is what we’re seeing already, with searches that begin on Amazon, TikTok, ChatGPT and Reddit.

Personally I mostly use Google to find the right information on stack overflow or other niche sites, but increasingly prefer ChatGPT to my coding questions, recipes and what not. While change is somewhat slow in coming, I ultimately think all of our behavior will change over time and Google will still be best at some tasks, but inadequate in others.

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Yeah, it seems 20 years is a good amount of time for companies to sit on thrones. The current cycle seems to be 10-15 for market leadership, and of course, Google is an outlier. I agree with a wider spread across several platforms and tools. I also use Chat GPT so much more to solve problems. But shopping, for example, is still very Amazon/Google heavy.

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It’s unclear to me that the current SEO career model, even if SEO won’t die, is sustainable in the new landscape.

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Super interesting! Thanks

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