I always thought SEO should be under the marketing department because it focuses on customer acquisition. But after moving to an in-house role where SEO is part of the product team, I realize I was wrong.
SEO influences every part of marketing because of the data we work with and our role in the customer journey. But when it’s under the product team, we also help improve the product and work in a more organized way.
I’ve started thinking about product features—why they matter and how to use customer insights in content. I still have a lot to learn, but I’m really enjoying learning from the product side.
And as always, great article. I have to read it a couple of times to understand the points properly.
I’ll check out your Substack. I write about marketing also. Are you on Twitter ‘X’?
thanks! not really active on X anymore. rather linkedin, threads and bluesky.
Reminds me of how HubSpot initially built their empire on SEO but later pivoted to brand-first content when they hit the traffic ceiling.
yep, they did a good job at that
I always thought SEO should be under the marketing department because it focuses on customer acquisition. But after moving to an in-house role where SEO is part of the product team, I realize I was wrong.
SEO influences every part of marketing because of the data we work with and our role in the customer journey. But when it’s under the product team, we also help improve the product and work in a more organized way.
I’ve started thinking about product features—why they matter and how to use customer insights in content. I still have a lot to learn, but I’m really enjoying learning from the product side.
And as always, great article. I have to read it a couple of times to understand the points properly.