Ah, very good Kevin! Frankly I am looking forward to having a strong competitor for Google. I feel it's just becoming irrelevant and not so useful, just ads and snippets with not always the right information. At least some healthy competition would male them wonder why users are leaving the place. SearchGPT would eventually add ads too, but hopefully not in the same abusive way and it is also good for SEOs to have other alternatives.
Thank you! I'm on the same page, Google needs some healthy competition. I'm not sure about ads in Search GPT since OpenAI's monetization strategy is usually with subscriptions, but let's see!
This is such a brilliant article! Thank you for the in-depth analysis, Kevin. I would love to see another competitor in the search industry alongside Google!
I'm actually curious to hear your thoughts on something you wrote below:
"If it’s the broad web, Search GPT has a high chance of being relevant. If it’s limited to partnering publishers, SEO won’t make sense for anyone not a partner because the answer set is limited."
I'd agree publishers wouldn't have much to gain, especially if Search GPT is only partnering with selected publishers. On the other hand, for commercial businesses, do you think it'd still be strongly relevant for them to optimise for Search GPT?
Commercial businesses aren't publishers, so they'll still benefit from SEO for Search GPT, as their products / services will be recommended with links to their website.
To answer your question, I think if Search GPT only contains results from select publishers it would be less attractive for the broad SEO community (except for SEOs working at those publishers). The only way to influence Search GPT results would be to get cited in the content of partnering publishers.
Ah, very good Kevin! Frankly I am looking forward to having a strong competitor for Google. I feel it's just becoming irrelevant and not so useful, just ads and snippets with not always the right information. At least some healthy competition would male them wonder why users are leaving the place. SearchGPT would eventually add ads too, but hopefully not in the same abusive way and it is also good for SEOs to have other alternatives.
Thank you! I'm on the same page, Google needs some healthy competition. I'm not sure about ads in Search GPT since OpenAI's monetization strategy is usually with subscriptions, but let's see!
This is such a brilliant article! Thank you for the in-depth analysis, Kevin. I would love to see another competitor in the search industry alongside Google!
I'm actually curious to hear your thoughts on something you wrote below:
"If it’s the broad web, Search GPT has a high chance of being relevant. If it’s limited to partnering publishers, SEO won’t make sense for anyone not a partner because the answer set is limited."
I'd agree publishers wouldn't have much to gain, especially if Search GPT is only partnering with selected publishers. On the other hand, for commercial businesses, do you think it'd still be strongly relevant for them to optimise for Search GPT?
Commercial businesses aren't publishers, so they'll still benefit from SEO for Search GPT, as their products / services will be recommended with links to their website.
Oh, thank you!
To answer your question, I think if Search GPT only contains results from select publishers it would be less attractive for the broad SEO community (except for SEOs working at those publishers). The only way to influence Search GPT results would be to get cited in the content of partnering publishers.
reply