Super insightful, thanks Kevin! I am actually finding SGE quite useful as a user but I still make lots of clickthroughs. Very curious to see how it evolves.
When you say SGE is correlated with People Also Ask, what do you mean? They are both showing up for a lot of the same keywords?
Regarding your outlook on the 3 possibilites: I think #1 is the most likely outcome. I think before they add anything like #2 to SGE, it seems more likely they would try to come up with something like that in regular search. A product they know that works and is standing on a shaky foundation at the moment.
P.S. You got one thing mixed up from the Authoritas study.
They state that for their keyword set the "generate_button" appears for 65.9% of keywords and the auto-generated/pre-populated "show_more" takes the remaining 34.1%. In the article you say it's the other way around.
What do you exactly mean by "Based on the studies we've seen lately, it seems more and more likely that we can reverse engineer SGE to a meaningful degree. I expect a lot more to come." ?
Super insightful, thanks Kevin! I am actually finding SGE quite useful as a user but I still make lots of clickthroughs. Very curious to see how it evolves.
When you say SGE is correlated with People Also Ask, what do you mean? They are both showing up for a lot of the same keywords?
I like that you came back to the observations. :)
Regarding your outlook on the 3 possibilites: I think #1 is the most likely outcome. I think before they add anything like #2 to SGE, it seems more likely they would try to come up with something like that in regular search. A product they know that works and is standing on a shaky foundation at the moment.
P.S. You got one thing mixed up from the Authoritas study.
They state that for their keyword set the "generate_button" appears for 65.9% of keywords and the auto-generated/pre-populated "show_more" takes the remaining 34.1%. In the article you say it's the other way around.
Great stuff as always Kevin.
What do you exactly mean by "Based on the studies we've seen lately, it seems more and more likely that we can reverse engineer SGE to a meaningful degree. I expect a lot more to come." ?