I was hoping for a metaphorical football reference at the end :D
Fantastic article. It was well researched & besides giving all the relevant information in one place I like how you added your personal theories to each of them.
One thing I 100% agree on is Rufus. When I read about it my initial thought was "Google will not like that in their fight for E-Commerce queries".
"QDS factor (Query Deserves SGE)" makes a lot of sense. Since the share of automatically generated + prompted generation for queries changed over the last 6-9 months, this is also what I concluded. Based on user interaction data Google measures which queries benefit from the SGE feature. There is no value in serving SGE for a query when users don't like/use it + it costs Google extra money.
It'll be interesting to watch if QDS is correct or not. Lately, the share of queries that show SGE has been going up. I'm curious to see if it goes down again, or if Google will serve more opt-in SGE modules.
I was hoping for a metaphorical football reference at the end :D
Fantastic article. It was well researched & besides giving all the relevant information in one place I like how you added your personal theories to each of them.
One thing I 100% agree on is Rufus. When I read about it my initial thought was "Google will not like that in their fight for E-Commerce queries".
"QDS factor (Query Deserves SGE)" makes a lot of sense. Since the share of automatically generated + prompted generation for queries changed over the last 6-9 months, this is also what I concluded. Based on user interaction data Google measures which queries benefit from the SGE feature. There is no value in serving SGE for a query when users don't like/use it + it costs Google extra money.
Thanks! I did my best as a German in the US :D.
It'll be interesting to watch if QDS is correct or not. Lately, the share of queries that show SGE has been going up. I'm curious to see if it goes down again, or if Google will serve more opt-in SGE modules.