I was hoping for a metaphorical football reference at the end :D
Fantastic article. It was well researched & besides giving all the relevant information in one place I like how you added your personal theories to each of them.
One thing I 100% agree on is Rufus. When I read about it my initial thought was "Google will not like that in their fight for E-Commerce queries".
"QDS factor (Query Deserves SGE)" makes a lot of sense. Since the share of automatically generated + prompted generation for queries changed over the last 6-9 months, this is also what I concluded. Based on user interaction data Google measures which queries benefit from the SGE feature. There is no value in serving SGE for a query when users don't like/use it + it costs Google extra money.
I was hoping for a metaphorical football reference at the end :D
Fantastic article. It was well researched & besides giving all the relevant information in one place I like how you added your personal theories to each of them.
One thing I 100% agree on is Rufus. When I read about it my initial thought was "Google will not like that in their fight for E-Commerce queries".
"QDS factor (Query Deserves SGE)" makes a lot of sense. Since the share of automatically generated + prompted generation for queries changed over the last 6-9 months, this is also what I concluded. Based on user interaction data Google measures which queries benefit from the SGE feature. There is no value in serving SGE for a query when users don't like/use it + it costs Google extra money.