Feb 5·edited Feb 5Liked by Kevin Indig

I was hoping for a metaphorical football reference at the end :D

Fantastic article. It was well researched & besides giving all the relevant information in one place I like how you added your personal theories to each of them.

One thing I 100% agree on is Rufus. When I read about it my initial thought was "Google will not like that in their fight for E-Commerce queries".

"QDS factor (Query Deserves SGE)" makes a lot of sense. Since the share of automatically generated + prompted generation for queries changed over the last 6-9 months, this is also what I concluded. Based on user interaction data Google measures which queries benefit from the SGE feature. There is no value in serving SGE for a query when users don't like/use it + it costs Google extra money.

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