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Nilesh Parashar's avatar

Hi Kevin,

I always had this question - What is the difference between an SEO strategy / roadmap / campaign. Is there any resource to study this?

And particularly about campaign as Eli also mentioned sometime back about a "SEO brand campaign".

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Kevin Indig's avatar

Strategy = a problem diagnosis + way to solve the problem(s) differently than others

Roadmap = a plan of projects

Campaign = a single project

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Nilesh Parashar's avatar

"way to solve the problem(s) differently than others"

Can we use our levers here? Which you talked about in your semrush course?

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Kevin Indig's avatar

Yes!

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