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Nilesh Parashar's avatar

Does brand value also matters in shopping feeds?

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Kevin Indig's avatar

I think it impacts CTR because of brand recall but I donтАЩt know by how much.

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Nilesh Parashar's avatar

Okay, and do you think creating a brand vs your competitor (s) page is a good tactic for D2C brands?

I am interviewing for a D2C korean skincare brand. Most of the other brands just sell korean products but this brand use korean methods and customize it for indian skin.

So i was thinking if I can use this USP somewhere.

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Kevin Indig's avatar

Yeah, I would lean into it. No doubt. YouтАЩre gonna like todayтАЩs memo :)

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Nilesh Parashar's avatar

I'll give you a treat if I get this job :)

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Kevin Indig's avatar

That would be the treat ;)

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Nilesh Parashar's avatar

Bro, I nailed the interview. The brand head took my interview and he agreed on all the things I shared. I talked about SGE, Google shopping feature, competitive landscape and where we are lagging behind.

I explained things from market share, revenue and growth POV like you explained in one of your articles and semrush course.

I also asked why based questions a lot and get to know the working environment of the company.

Now I only have to negotiate my salary. Rest is done.

Thank you so much brother ЁЯШКЁЯСК

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Kevin Indig's avatar

Awesome. Great news!

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Nilesh Parashar's avatar

Also, if you ever get time you can answer this question on your weekly newsletter -

How to manage SEO expectations as we are directly competing with fast-paced performance marketing?

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Kevin Indig's avatar

That's a good one. I'll add it to the list ЁЯСНЁЯП╗

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