#1 Course Hero
A profitable SEO unicorn facing challenges from intl. competitors and AI
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(read time: ~23 minutes)
Course Hero, an online learning platform, finds itself in an interesting spot. It won the US market but is challenged on two fronts:
Front 1: International competitor Studocu is winning many markets outside the US and has more total traffic than Course Hero but not necessarily higher revenue.
Front 2: AI is the biggest disruptor of online learning and reshuffles the cards for all players with equal risks and opportunities.
Course Hero has tested and rolled out some of the most impressive conversion tests I’ve seen at aggregators, with impacts of +21% and more. The most impressive test led to a product-led growth loop: students can upload course material in exchange for access to course material.