Over the last few years, increases in ads, SERP Features, and direct answers pulled away clicks from organic results, but Google doesn't make it easy to understand these changes. Most importantly, Google recently announced making widespread changes to Search as more users interact with AI chatbots and platforms like TikTok to find what they're looking for.
Is your organic traffic eroding?
Is your organic traffic eroding?
Is your organic traffic eroding?
Over the last few years, increases in ads, SERP Features, and direct answers pulled away clicks from organic results, but Google doesn't make it easy to understand these changes. Most importantly, Google recently announced making widespread changes to Search as more users interact with AI chatbots and platforms like TikTok to find what they're looking for.