Great research data on how AIO is impacting user behavior. The pattern of shorter visits combined with more frequent returns to Google makes sense intuitively.
I wonder if those shorter visits are also leading to more queries per user over time?
The idea that AI Overviews might be helping shorten the buying cycle is compelling, particularl…
Great research data on how AIO is impacting user behavior. The pattern of shorter visits combined with more frequent returns to Google makes sense intuitively.
I wonder if those shorter visits are also leading to more queries per user over time?
The idea that AI Overviews might be helping shorten the buying cycle is compelling, particularly by potentially simplifying the "messy middle" and driving more vertical commerce embeds.. eventually over time.
This shift seems great for users but definitely raises the stakes for businesses. It's becoming even harder to stand out, similar to what's happened with ecommerce queries, where an increase in Product Free Listing SERPs means that having the best price and best service ultimately wins.
I'd be especially interested to see the data for Google's most lucrative, high-CPC, high-intent queries across different verticals. How is user behavior shifting there? How are the SERPs evolving?
As far as I remember, shorter visits don't lead to more queries because users refine them less (often). They get the answer they're looking for faster.
And yeah, there is a trade-off for businesses / web traffic.
Great research data on how AIO is impacting user behavior. The pattern of shorter visits combined with more frequent returns to Google makes sense intuitively.
I wonder if those shorter visits are also leading to more queries per user over time?
The idea that AI Overviews might be helping shorten the buying cycle is compelling, particularly by potentially simplifying the "messy middle" and driving more vertical commerce embeds.. eventually over time.
This shift seems great for users but definitely raises the stakes for businesses. It's becoming even harder to stand out, similar to what's happened with ecommerce queries, where an increase in Product Free Listing SERPs means that having the best price and best service ultimately wins.
I'd be especially interested to see the data for Google's most lucrative, high-CPC, high-intent queries across different verticals. How is user behavior shifting there? How are the SERPs evolving?
Thanks!
As far as I remember, shorter visits don't lead to more queries because users refine them less (often). They get the answer they're looking for faster.
And yeah, there is a trade-off for businesses / web traffic.