Wordle’s growth loop

Wordle’s virality is no accident, it’s engineered. In this post, I explain the growth mechanics of the game that was just acquired for a 7-figure sum.

After just a few months of being public, viral game sensation Wordle was acquired by the New York Times for a 7 figure sum. According to the times, the game had 90 users on November 1st, 300,000 in m…