Growth Memo

Growth Memo

What 20,000 keywords say about Google’s first page

The number of first-page results on Google has changed from 10 to 8 or 9. In this analysis of 20K keywords, I explain 4 important relationships to better understand the change.

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Kevin Indig
Jul 18, 2022
∙ Paid

Google’s first page no longer shows 10 results by default on desktop. In 10 search results are no more, I showed that SERP Features like video carousels decrease the number of Blue Links. As a result…

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