Uber Eats: SEO aggregation case study

Uber Eats is a smart product expansion but also a smart SEO aggregator play. In this article, I explain how it works and why it might have saved Uber.

UBER is both, a winner and a loser of the Covid pandemic. Its ride hailing business came to a brutal stillstand in March 2020 and hasn’t fully recovered since. And yet, Uber became profitable in late…