Travel Industry - 2024/1
What Airbnb, Tripadvisor, & Co. do to thrive in travel SEO
No other vertical has been rocked as hard by the COVID-19 pandemic as travel. Now that demand is coming back strong in one of the most important industries in the economy and one of the most competitive ones in SEO; players face another aggressive change agent: Google. Travel products and SERP Features drive significant market share to Google and increase the pay2play rate in travel Search.