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Nate Dame's avatar

Very rich breakdown here!

I wonder if there is a counter-analysis that can be made with the same data though.

Your data finds that, compared to AI chatbots, Google search traffic A) has a shorter session duration and B) hits fewer pages.

This post takes that to indicate less engagement and therefore less conversion. But what if those data points actually indicate *higher user satisfaction* and therefore higher conversion?

Users want to find what they want *fast*, and happy users are more likely to convert. What if more time on site is actually bad for users--and conversion?

Perhaps I missed it, but I didn't see answers to my questions in the data. If I did miss it, please let me know!

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Ulad Yanouski's avatar

Working with websites in the software development services niche, I can confirm that traffic from AI platforms tends to have a higher conversion rate - perhaps because users trust AI as an advisor.

I’ve seen a similar effect with independent listings that feature companies, such as “top software development companies in the USA”.

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