Growth Memo

Growth Memo

Topical Authority: myth or reality?

Be careful with the concept of Topical Authority when arguing for SEO recommendations. The concept doesn’t stand on a robust logic.

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Kevin Indig
Mar 07, 2022
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Topical Authority is one of many SEO ghost concepts that are often used to justify recommendations. Some even call it the future of SEO. Funny enough, most articles about Topical Authority recommend …

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