#6 - The state of generative AI for SEO (PT.2)

Use-cases, risks and the future of generative AI

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In part 1 of this series, I provided an overview of the market dynamics and players in generative AI and compiled the most useful tools and case studies for SEO.

In the second installment, I zoom in on key use cases, industry impact, risks and the future of generative AI.

📃Table of contents

Part 1 covered the following questions:

• What is generative AI, and what can you do with it?

• Which AI players and technologies should you pay attention to?

• What are examples of generative AI content?

• What are the best generative AI tools for SEO?

The 2nd part answers the following questions:

• What are the best ways to leverage generative AI for SEO today?

• How is SEO in different industries impacted by generative AI?

• What are the risks and opportunities of using generative AI for SEO?

• Where is generative AI going?

🧩Tidbits

• 9 key use cases of generative AI for SEO

• 9 examples of AI product experiences from Spotify, Google, Meta, Amazon, Nextdoor, Redfin, Zillow, CourseHero, and eBay

• How AI and SGE impact SEO across e-commerce, local, consumer marketplaces, SaaS, and publishers/affiliates

• How to differentiate AI content