The first-ever UX Study of Google’s AI Overviews: The Data We've All Been Waiting For

We tracked 70 users across 8 tasks to deeply understand their behavior, thoughts, and motions when engaging with Google's AI Overviews and other SERP Features. The findings paint a new picture of SEO.

One thing I need you to understand about the groundbreaking data I’m about to show you is that no one has ever done th…