The brand tax: How Google profits from demand you already ownMost brands' highest-ROAS campaigns are capturing demand that already exists. Contentsquare's 99B-session benchmark shows the math is getting worse.Kevin IndigMar 16, 2026∙ Paid302ShareA precise breakdown of how branded search inflates the metrics teams use to justify their ad budgets.This Memo was sent to 25,371 subscribers. Welcome to +199 new readers! Get the free memo weekly. U…Continue reading this post for free, courtesy of Kevin Indig.Claim my free postOr purchase a paid subscription.PreviousNext
