Faulty SEO baselines lead to unrealistic forecasts. Unpredictable factors (Google updates, competitors, SERP landscape changes) make SEO forecasting tricky, but nothing leads to unrealistic goals more as the SEO baseline problem.
The baseline problem in SEO forecasting
The baseline problem in SEO forecasting
The baseline problem in SEO forecasting
Faulty SEO baselines lead to unrealistic forecasts. Unpredictable factors (Google updates, competitors, SERP landscape changes) make SEO forecasting tricky, but nothing leads to unrealistic goals more as the SEO baseline problem.