Growth Memo

Growth Memo

Testing Google's Post-AIO Traffic Claims

Is Google really sending more traffic to websites with AI Overviews?

Kevin Indig's avatar
Kevin Indig
May 05, 2025
∙ Paid

Last week, in Part 1 (find it here), we examined whether Google's AI Overviews are actually changing how people use Search.

The data revealed that while users visit Google more frequently with AI Over…

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