Growth Memo

Growth Memo

Semantic content optimization with entities

This article seeks to answer the question of how we can use entities to optimize content today and how we, as SEOs, should look at them.

Kevin Indig's avatar
Kevin Indig
Apr 02, 2019
∙ Paid

The biggest question for most SEOs who optimize centralized sites these days is how to optimize content to

  1. Rank better for the main query

  2. Rank for more related and synonymous queries

  3. Show up in featured…

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