SaaS Industry - 2024/1
SaaS SEO best practices, challenge and trends
The four fundamental SEO business models are e-commerce, local SEO, publishing and SaaS. Since about 2023, SaaS companies have gone through a pivot from growth at all costs to profitable growth. Now, AI creates a vacuum and pressure points in every little corner of the industry.
I’ve spent years working in the very competitive but lucrative SaaS industry at companies like Atlassian and G2 or as an advisor to Ramp, Toast and Dropbox. In this inaugural SaaS Deep Dive, I share what I learned about what works and where to focus your SEO strategy.
ToC
Market trends and challenges
SEO Growth Levers
Navigating AI
Key takeaways
SaaS companies can’t win without strong differentiation, which translates into better user signals and more organic traffic. Coordination between product and SEO teams is vital as the company grows into larger markets so that SEO teams can harvest traffic from new categories as soon as the company has entered the new market.