#3 Redfin

The winning formula = differentiated product + superior data

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Sometimes, the business model of a company is an SEO advantage. For example, when a company can provide the same service at a lower price than competitors. Redfin is such a business. The question is if price is enough to win.

There is more at play here. Redfin builds fortified network effects on superior data and user experience. The information Redfin can provide due to its integrated business model has doubled SEO traffic over 2 years.

But competition (Zillow, Homes.com, Realtor.com) is fierce and innovating quickly.

Table of contents

• Market

• Business model & product

• Growth

• Challenges & opportunities

• The impact of AI

Tidbits

• Redfin makes more revenue than Zillow but gets only a fraction of the organic traffic.

• Redfin employs agents full-time, which allows the company to undercut market rates and provide a better service (avg. NPS: 50)