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Lukas Obermeier's avatar

Great article as always. Not sure if I interpreted that line ("As a result, brands don’t appear in refinements, either.") correctly, but for me e.g. the brand "Meßmer" gets shown in query refinements, if I google "Tee".

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Kevin Indig's avatar

Thank you, Lukas!

I'm surprised you see Messmer in DE. In the US, I don't get any brands for pretty all the keywords I looked at. Have you seen this happen for other keywords in SEO as well?

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Lukas Obermeier's avatar

You mean SEO-related keywords? I had to look for some time, but for the keyword "seo preise" I see "Surfer" as a query refinement in 4th position.

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Philipp Götza's avatar

This was the first analysis on query refinements I came across, interesting.

Does seoClarity provide this data natively? Also, can you comment on how in-depth the data for product grids/free product listings is?

There have been a few studies on Keyword Planner vs. other tools search volume, but to this day I'm curious how big this gap really is with some newer queries. Literally tons of SEOs sleeping on unknown gold mines. :D

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Kevin Indig's avatar

Yes, seoClarity provides this data natively in the Rank Intelligence report (Keyword Rankings). You can get product listing data in the SERP Feature report and it's pretty granular. You get keyword data, position, URLs, thumbnails, etc.

I find keyword planner data to be less and less valuable. Good to enhance with clickstream data and qualitative research.

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Philipp Götza's avatar

Also data when you open up the product panel, like the ranking URLs/shops? There is an API that is supposed to provide this information (SERPAPI( but currently it's bugged and has been reported for about 3 months.

Yeah, I wasn't ever really a fan of the keyword planner data.

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Kevin Indig's avatar

Where would I find the "product panel"?

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Philipp Götza's avatar

Google should give all of this names. Product Grids, Free Listings, Merchant Listings, Immersive Products ... 😅

I mean when you click a product in the grid it opens up as a panel/modal including the ranking of stores for that product.

What gets displaced when you click on a product sometimes also shows up in the SERP on the side as official product panel like the knowledge panel.

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Kevin Indig's avatar

Google is so bad at naming... it hurts. ;-)

Oh, I see! Hmm I don't think it has the panel URLs within product listings but I could be wrong.

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Salvador Lorca 📚 ⭕️'s avatar

Very good insight

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