#8 Purple

An e-commerce integrator mastering content quality

Purple is a company that’s maturing from quirky Kickstarter to the one player out of 150 in the online mattress space with the highest brand recall.

Strong performance marketing and viral videos got Purple on the map, but to thrive in the new premium market segment, the company needs to diversify its growth channels.

Luckily, SEO has doubled organic traffic over the last 2 years and 6x’ed traffic to its blog, the strongest growth horse in the stall.

Table of Contents

• From Kickstarter to IPO in under 3 years

• Overcoming the Pandemic Hangover

• New growth in premium

• Superb content quality

• Conquering E-commerce SERPs with schema

• CRO cornerstone: the mattress quiz

• Hyperlocal store pages

Tidbits

• Purple’s team got content quality right and publishes shorter articles with higher information density that outrank longer articles from competitors.

• Early on, the company partnered with other vendors to opt in customers to email campaigns when they were ready to purchase.