News industry - 2024/1

How news sites resist the structural decline

News is the industry with the biggest structural SEO decline of all in 2024. And yet, we can learn the most about driving business with content from successful players in this vertical because they know how to fight to survive.

4 reasons why you should care:

1. Any site using content to scale SEO can learn from the best practices of news sites.

2. It’s interesting to observe how publishers fight against the revenue squeeze while relying heavily on SEO for survival, making the channel a top priority.

3. News SEO bears strong opportunities but is very different from other types of SEO.

4. Many historic events, from Trump to the pandemic to the 2024 presidential election, Israel and China, have increased the demand for news over the last years.

Thanks to industry experts John Shehata for providing data and Barry Adams for sharing commonly overlooked technical SEO issues.

Contributors: John Shehata and Barry Adams